{"id":237,"date":"2020-05-24T18:18:50","date_gmt":"2020-05-24T16:18:50","guid":{"rendered":"https:\/\/beta.andreavarani.com\/?page_id=237"},"modified":"2023-03-04T11:05:06","modified_gmt":"2023-03-04T10:05:06","slug":"bio","status":"publish","type":"page","link":"https:\/\/andreavarani.com\/bio\/","title":{"rendered":"bio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"237\" class=\"elementor elementor-237\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7663de3 elementor-section-stretched elementor-section-full_width animated-slow elementor-section-height-default elementor-section-height-default\" data-id=\"7663de3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:3500,&quot;animation_mobile&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bb8da41\" data-id=\"bb8da41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d37436 elementor-widget elementor-widget-image\" data-id=\"2d37436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"360\" src=\"https:\/\/andreavarani.com\/wp-content\/uploads\/logoAV2020.png\" class=\"attachment-full size-full wp-image-215\" alt=\"\" srcset=\"https:\/\/andreavarani.com\/wp-content\/uploads\/logoAV2020.png 1920w, https:\/\/andreavarani.com\/wp-content\/uploads\/logoAV2020-300x56.png 300w, https:\/\/andreavarani.com\/wp-content\/uploads\/logoAV2020-1024x192.png 1024w, https:\/\/andreavarani.com\/wp-content\/uploads\/logoAV2020-768x144.png 768w, https:\/\/andreavarani.com\/wp-content\/uploads\/logoAV2020-1536x288.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88d4659\" data-id=\"88d4659\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93c8608 elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-hidden-phone elementor-widget elementor-widget-nav-menu\" data-id=\"93c8608\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-93c8608\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-854\"><a href=\"https:\/\/andreavarani.com\/fashion\/\" class=\"elementor-item\">fashion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-857\"><a href=\"\/books\" class=\"elementor-item\">shop<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-916\"><a href=\"https:\/\/andreavarani.com\/books\/\" class=\"elementor-sub-item\">books<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-915\"><a href=\"https:\/\/andreavarani.com\/prints\/\" class=\"elementor-sub-item\">prints<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-850\"><a href=\"https:\/\/andreavarani.com\/bio\/\" class=\"elementor-item\">bio<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-853\"><a href=\"https:\/\/andreavarani.com\/contacts\/\" class=\"elementor-item\">contacts<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-969\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">nft<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-971\"><a href=\"https:\/\/foundation.app\/@andreavarani\" class=\"elementor-sub-item\" target=\"_blank\" rel=\"noopener\">foundation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-970\"><a href=\"https:\/\/opensea.io\/andreavarani\" class=\"elementor-sub-item\" target=\"_blank\" rel=\"noopener\">opensea<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-93c8608\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-854\"><a href=\"https:\/\/andreavarani.com\/fashion\/\" class=\"elementor-item\" tabindex=\"-1\">fashion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-857\"><a href=\"\/books\" class=\"elementor-item\" tabindex=\"-1\">shop<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-916\"><a href=\"https:\/\/andreavarani.com\/books\/\" class=\"elementor-sub-item\" tabindex=\"-1\">books<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-915\"><a href=\"https:\/\/andreavarani.com\/prints\/\" class=\"elementor-sub-item\" tabindex=\"-1\">prints<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-850\"><a href=\"https:\/\/andreavarani.com\/bio\/\" class=\"elementor-item\" tabindex=\"-1\">bio<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-853\"><a href=\"https:\/\/andreavarani.com\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">contacts<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-969\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">nft<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-971\"><a href=\"https:\/\/foundation.app\/@andreavarani\" class=\"elementor-sub-item\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener\">foundation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-970\"><a href=\"https:\/\/opensea.io\/andreavarani\" class=\"elementor-sub-item\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener\">opensea<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c65d1d elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-nav-menu\" data-id=\"4c65d1d\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-4c65d1d\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-854\"><a href=\"https:\/\/andreavarani.com\/fashion\/\" class=\"elementor-item\">fashion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-857\"><a href=\"\/books\" class=\"elementor-item\">shop<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-916\"><a href=\"https:\/\/andreavarani.com\/books\/\" class=\"elementor-sub-item\">books<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-915\"><a href=\"https:\/\/andreavarani.com\/prints\/\" class=\"elementor-sub-item\">prints<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-850\"><a href=\"https:\/\/andreavarani.com\/bio\/\" class=\"elementor-item\">bio<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-853\"><a href=\"https:\/\/andreavarani.com\/contacts\/\" class=\"elementor-item\">contacts<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-969\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">nft<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-971\"><a href=\"https:\/\/foundation.app\/@andreavarani\" class=\"elementor-sub-item\" target=\"_blank\" rel=\"noopener\">foundation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-970\"><a href=\"https:\/\/opensea.io\/andreavarani\" class=\"elementor-sub-item\" target=\"_blank\" rel=\"noopener\">opensea<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4c65d1d\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-854\"><a href=\"https:\/\/andreavarani.com\/fashion\/\" class=\"elementor-item\" tabindex=\"-1\">fashion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-857\"><a href=\"\/books\" class=\"elementor-item\" tabindex=\"-1\">shop<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-916\"><a href=\"https:\/\/andreavarani.com\/books\/\" class=\"elementor-sub-item\" tabindex=\"-1\">books<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-915\"><a href=\"https:\/\/andreavarani.com\/prints\/\" class=\"elementor-sub-item\" tabindex=\"-1\">prints<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-850\"><a href=\"https:\/\/andreavarani.com\/bio\/\" class=\"elementor-item\" tabindex=\"-1\">bio<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-853\"><a href=\"https:\/\/andreavarani.com\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">contacts<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-969\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">nft<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-971\"><a href=\"https:\/\/foundation.app\/@andreavarani\" class=\"elementor-sub-item\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener\">foundation<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-970\"><a href=\"https:\/\/opensea.io\/andreavarani\" class=\"elementor-sub-item\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener\">opensea<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a993b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a993b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e286e\" data-id=\"f6e286e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44329d5 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"44329d5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d22c75 elementor-section-content-middle elementor-reverse-mobile elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d22c75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecabc16\" data-id=\"ecabc16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f264897 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f264897\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAt the beginning of the 1980s, while still in his early twenties, Florentine Andrea Varani started out on his career as a photographer, transforming a passion (initially shared with his father, an acclaimed award-winning amateur photographer) into a profession which &#8211; despite being totally transformed with the advent of the digital era first and the social media later &#8211; he exercises with unfailing enthusiasm and curiosity to this day.\n\nIn the mid-1980s, Tuscany was the background of one of the two most significant and fruitful encounters that defined a turning point in Andrea&#8217;s professional life in fashion photography. In fact, he began working together with Jean Yves Malbos, skilled, high-profile Parisian art director with whom, in addition to establishing a deep friendship, Andrea also made a real leap forward in quality, starting successful collaborations with some of important fashion brand which took him career-wise to Milan.\nThis was where, in around 1986, the second significant encounter took place for Andrea, that with Flavio Lucchini, editor of Edimoda, which allowed him to collaborate with the fashion magazines &#8220;Mondo Uomo&#8221; and &#8220;Donna&#8221;. During this period, he consolidated and created his own genre, without straddling other dominant models, thus affirming his own style.\n\nObserved together, Andrea Varani\u2019s photos make you think of the album that a sophisticated explorer continues to add to over the years, with images of journeys to spectacular places, at times remote, in the company of marvellous creatures.\nThey are portraits of landscapes that are both cold and intimate at the same time, as distant as they are close in style, reminiscent of the documentary by Wim Wenders who relied on Irving Penn and other 20th century masters as his photography directors.\nPlaces so geographically distant one from the other that only a constant search for beauty (which never leads to ostentation) can render them so intimately close.\nThousands of miles of air travel each year, punctilious and frenetic organising, frequent changes of plans, and finally, arrival in the most diverse landscapes with their different seasons for capturing in very little time, a form of beauty that is returned with calm amazement.\nFashion worn by models, at times interpreted with alienating postures, at times with amused participation, becomes the cause and effect of every shot and every trip.\n\nTravel is an integral part of his photography, for this reason in December 2014 the Triennale of Milan dedicated a one-man show to him entitled &#8220;Untitled 199-Itinerari di moda&#8221;, consisting of over 250 photos, from which the book was also created, reproducing moments of fashion and travel that together, like tiles in a single mosaic, make up Andrea\u2019s professional and personal journey.\n\nA reserved soul, when far from all the clamour and worldliness, as soon he can Andrea always returns to his native Tuscany immersed in the green countryside, alternating whenever possible with the lush jungle of Tulum, places so different and far apart yet both linked by a splendid nature where he can regenerate himself.\n<br><br>\n<em>Nato a Firenze, Andrea Varani, poco pi\u00f9 che ventenne, inizia la propria carriera di fotografo nei primi anni 80 trasformando una passione (inizialmente condivisa con il padre, apprezzato e premiato foto amatore) in professione che a tutt\u2019oggi, sebbene totalmente cambiata con l\u2019avvento del digitale prima e dei social media dopo, esercita con immutato entusiasmo e curiosit\u00e0.<\/em>\n\n<em>A met\u00e0 degli anni 80, ancora in Toscana, avviene uno dei due incontri pi\u00f9 significativi e proficui che definisce la svolta per la vita professionale di Andrea nella fotografia di moda. Ha inizio, infatti, la collaborazione con Jean Yves Malbos, art director parigino, di notevole spessore e capacit\u00e0 con il quale, oltre ad allacciare una profonda amicizia, Andrea fa un vero salto di qualit\u00e0 cominciando fruttuose collaborazioni con importanti fashion brand che lo portano professionalmente a Milano.<\/em>\n<em>Qui, nel 1986 avviene il secondo incontro fondamentale per Andrea, quello con Flavio Lucchini, patron di Edimoda e grande personaggio della moda internazionale, e l\u2019inizio della collaborazione con le riviste \u201cMondo Uomo\u201d e \u201cDonna\u201d periodo nel quale consolida e crea il proprio genere, senza cavalcare alcun modello dominante, affermando cos\u00ec il proprio stile.<\/em>\n\n<em>Le foto di Andrea Varani, nel loro insieme, fanno pensare all\u2019album che un raffinato esploratore continua ad arricchire nel tempo, con le immagini di viaggi in posti spettacolari, a volte remoti, in compagnia di creature meravigliose.<\/em>\n<em>Sono ritratti di paesaggi dai toni algidi e intimi allo stesso tempo, tanto lontani quanto vicini nel loro stile, da ricordare il documentario di un Wenders che si affida a Irving Penn ed altri maestri del 20esimo secolo, come direttori della fotografia.<\/em>\n<em>Luoghi cos\u00ec geograficamente distanti fra loro che solo una costante ricerca del bello (che non sfocia mai nell\u2019ostentazione) pu\u00f2 rendere cos\u00ec intimamente vicini.<\/em>\n<em>Miglia e miglia aeree percorse ogni anno, organizzazioni puntigliose e frenetiche, ricorrenti cambi di programma e, finalmente l\u2019arrivo nei paesaggi pi\u00f9 diversi, con le loro stagioni per coglierne, in pochissimo tempo, la bellezza e restituirla con pacata meraviglia.<\/em>\n<em>La moda indossata, interpretata a volte con stranianti posture, altre con divertita partecipazione, diventa causa ed effetto di ogni scatto e di ogni viaggio.<\/em>\n\n<em>Il viaggio \u00e8 parte integrante della sua fotografia, a tal proposito la Triennale di Milano nel dicembre del 2014 gli dedica una mostra personale intitolata \u201c Untitled 199-Itinerari di moda\u201d, composta da oltre 250 foto, da cui \u00e8 stato realizzato anche il libro, riproducenti istanti di moda e viaggi che nell\u2019insieme, come tessere di un unico mosaico, compongono il percorso professionale e personale di Andrea.<\/em>\n\n<em>Schivo, lontano dai clamori e dalla mondanit\u00e0 Andrea, appena possibile, ritorna sempre nella sua casa in Toscana, immerso nel verde della campagna che alterna, ogni volta che pu\u00f2, alla giungla lussureggiante di Tulum, luoghi lontani e diversi tra loro ma accomunati da una splendida natura dove potersi rigenerare.<\/em>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cfb04f animated-slow elementor-invisible\" data-id=\"1cfb04f\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd05841 elementor-widget elementor-widget-image\" data-id=\"fd05841\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"835\" src=\"https:\/\/andreavarani.com\/wp-content\/uploads\/bio.jpg\" class=\"attachment-large size-large wp-image-458\" alt=\"\" srcset=\"https:\/\/andreavarani.com\/wp-content\/uploads\/bio.jpg 626w, https:\/\/andreavarani.com\/wp-content\/uploads\/bio-225x300.jpg 225w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1f6020 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1f6020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38bdd5c\" data-id=\"38bdd5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cdcbd8 elementor-widget elementor-widget-image\" data-id=\"9cdcbd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"835\" src=\"https:\/\/andreavarani.com\/wp-content\/uploads\/bio.jpg\" class=\"attachment-large size-large wp-image-458\" alt=\"\" srcset=\"https:\/\/andreavarani.com\/wp-content\/uploads\/bio.jpg 626w, https:\/\/andreavarani.com\/wp-content\/uploads\/bio-225x300.jpg 225w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e544b7a elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e544b7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-640922a\" data-id=\"640922a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa48aad animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fa48aad\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the beginning of the 1980s, while still in his early twenties, Florentine Andrea Varani started out on his career as a photographer, transforming a passion (initially shared with his father, an acclaimed award-winning amateur photographer) into a profession which &#8211; despite being totally transformed with the advent of the digital era first and the social media later &#8211; he exercises with unfailing enthusiasm and curiosity to this day.<\/p><p>In the mid-1980s, Tuscany was the background of one of the two most significant and fruitful encounters that defined a turning point in Andrea&#8217;s professional life in fashion photography. In fact, he began working together with Jean Yves Malbos, skilled, high-profile Parisian art director with whom, in addition to establishing a deep friendship, Andrea also made a real leap forward in quality, starting successful collaborations with some of important fashion brand which took him career-wise to Milan.<br \/>This was where, in around 1986, the second significant encounter took place for Andrea, that with Flavio Lucchini, editor of Edimoda, which allowed him to collaborate with the fashion magazines &#8220;Mondo Uomo&#8221; and &#8220;Donna&#8221;. During this period, he consolidated and created his own genre, without straddling other dominant models, thus affirming his own style.<\/p><p>Observed together, Andrea Varani\u2019s photos make you think of the album that a sophisticated explorer continues to add to over the years, with images of journeys to spectacular places, at times remote, in the company of marvellous creatures.<br \/>They are portraits of landscapes that are both cold and intimate at the same time, as distant as they are close in style, reminiscent of the documentary by Wim Wenders who relied on Irving Penn and other 20th century masters as his photography directors.<br \/>Places so geographically distant one from the other that only a constant search for beauty (which never leads to ostentation) can render them so intimately close.<br \/>Thousands of miles of air travel each year, punctilious and frenetic organising, frequent changes of plans, and finally, arrival in the most diverse landscapes with their different seasons for capturing in very little time, a form of beauty that is returned with calm amazement.<br \/>Fashion worn by models, at times interpreted with alienating postures, at times with amused participation, becomes the cause and effect of every shot and every trip.<\/p><p>Travel is an integral part of his photography, for this reason in December 2014 the Triennale of Milan dedicated a one-man show to him entitled &#8220;Untitled 199-Itinerari di moda&#8221;, consisting of over 250 photos, from which the book was also created, reproducing moments of fashion and travel that together, like tiles in a single mosaic, make up Andrea\u2019s professional and personal journey.<\/p><p>A reserved soul, when far from all the clamour and worldliness, as soon he can Andrea always returns to his native Tuscany immersed in the green countryside, alternating whenever possible with the lush jungle of Tulum, places so different and far apart yet both linked by a splendid nature where he can regenerate himself.<\/p><p><em>Nato a Firenze, Andrea Varani, poco pi\u00f9 che ventenne, inizia la propria carriera di fotografo nei primi anni 80 trasformando una passione (inizialmente condivisa con il padre, apprezzato e premiato foto amatore) in professione che a tutt\u2019oggi, sebbene totalmente cambiata con l\u2019avvento del digitale prima e dei social media dopo, esercita con immutato entusiasmo e curiosit\u00e0.<\/em><\/p><p><em>A met\u00e0 degli anni 80, ancora in Toscana, avviene uno dei due incontri pi\u00f9 significativi e proficui che definisce la svolta per la vita professionale di Andrea nella fotografia di moda. Ha inizio, infatti, la collaborazione con Jean Yves Malbos, art director parigino, di notevole spessore e capacit\u00e0 con il quale, oltre ad allacciare una profonda amicizia, Andrea fa un vero salto di qualit\u00e0 cominciando fruttuose collaborazioni con importanti fashion brand che lo portano professionalmente a Milano.<\/em><br \/><em>Qui, nel 1986 avviene il secondo incontro fondamentale per Andrea, quello con Flavio Lucchini, patron di Edimoda e grande personaggio della moda internazionale, e l\u2019inizio della collaborazione con le riviste \u201cMondo Uomo\u201d e \u201cDonna\u201d periodo nel quale consolida e crea il proprio genere, senza cavalcare alcun modello dominante, affermando cos\u00ec il proprio stile.<\/em><\/p><p><em>Le foto di Andrea Varani, nel loro insieme, fanno pensare all\u2019album che un raffinato esploratore continua ad arricchire nel tempo, con le immagini di viaggi in posti spettacolari, a volte remoti, in compagnia di creature meravigliose.<\/em><br \/><em>Sono ritratti di paesaggi dai toni algidi e intimi allo stesso tempo, tanto lontani quanto vicini nel loro stile, da ricordare il documentario di un Wenders che si affida a Irving Penn ed altri maestri del 20esimo secolo, come direttori della fotografia.<\/em><br \/><em>Luoghi cos\u00ec geograficamente distanti fra loro che solo una costante ricerca del bello (che non sfocia mai nell\u2019ostentazione) pu\u00f2 rendere cos\u00ec intimamente vicini.<\/em><br \/><em>Miglia e miglia aeree percorse ogni anno, organizzazioni puntigliose e frenetiche, ricorrenti cambi di programma e, finalmente l\u2019arrivo nei paesaggi pi\u00f9 diversi, con le loro stagioni per coglierne, in pochissimo tempo, la bellezza e restituirla con pacata meraviglia.<\/em><br \/><em>La moda indossata, interpretata a volte con stranianti posture, altre con divertita partecipazione, diventa causa ed effetto di ogni scatto e di ogni viaggio.<\/em><\/p><p><em>Il viaggio \u00e8 parte integrante della sua fotografia, a tal proposito la Triennale di Milano nel dicembre del 2014 gli dedica una mostra personale intitolata \u201c Untitled 199-Itinerari di moda\u201d, composta da oltre 250 foto, da cui \u00e8 stato realizzato anche il libro, riproducenti istanti di moda e viaggi che nell\u2019insieme, come tessere di un unico mosaico, compongono il percorso professionale e personale di Andrea.<\/em><\/p><p><em>Schivo, lontano dai clamori e dalla mondanit\u00e0 Andrea, appena possibile, ritorna sempre nella sua casa in Toscana, immerso nel verde della campagna che alterna, ogni volta che pu\u00f2, alla giungla lussureggiante di Tulum, luoghi lontani e diversi tra loro ma accomunati da una splendida natura dove potersi rigenerare.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At the beginning of the 1980s, while still in his early twenties, Florentine Andrea Varani started out on his career as a photographer, transforming a passion (initially shared with his father, an acclaimed award-winning amateur photographer) into a profession which &#8211; despite being totally transformed with the advent of the digital era first and the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/pages\/237"}],"collection":[{"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":5,"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/pages\/237\/revisions"}],"predecessor-version":[{"id":1041,"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/pages\/237\/revisions\/1041"}],"wp:attachment":[{"href":"https:\/\/andreavarani.com\/wp-json\/wp\/v2\/media?parent=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}